Lessons from The Voice
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The world of competitive music is more than just about hitting the right notes. It’s about understanding the audience, embracing challenges, and showing up day after day with persistence and drive.
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Direct Sales vs. Partner Sales: A Partner Primer
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How do you know when it's time to consider bringing on partners as a strategy to help your company grow, scale, and reach more customers?
Read MoreHow to Build Successful Channel Partnerships
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After working with hundreds of channel partners, we’ve learned there are three main pillars vendors must address in order to create successful partnerships. All three must be fully functional - if only one or two are working, the entire relationship will collapse.
Read MoreHow to Know if You’ve Achieved an Unfair Advantage with Your Partner
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Do your partners think of you as “just” a vendor? Or do they rely on you as a trusted business advisor? Hint: It's not about training or spiffs or even bringing the best donuts to your partners.
Read More3 Rules for Partnerships During a Pandemic
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You will serve your partners well in times of crisis if you follow these three simple rules: show empathy, be a leader, and communicate.
Read More3 Ways to Get Your Channel Program Ready for the Eventual Upturn
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Don’t waste this opportunity to examine and improve your channel organization. Examining your business, being strategic about investments, and clearly communicating your plan can pay off with long-term success once the storm clouds clear.
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