Thought Leadership

We've got a story of transformation. It's how we listened to the market to build a solution that delivered extraordinary results - a billion dollar channel.

We all know the importance of leadership skills like preparation, work ethic, continuous learning, creativity, and public speaking. But one we’ve found that’s often overlooked is Opportunity Identification. Do you have the skills to identify opportunities others have missed?

How do you know when it's time to consider bringing on partners as a strategy to help your company grow, scale, and reach more customers? 

The mid-market can be challenging to reach if you don’t have the right strategy in place. Here’s how it differs from the enterprise market, and how to approach it successfully.

After working with hundreds of channel partners, we’ve learned there are three main pillars vendors must address in order to create successful partnerships. All three must be fully functional - if only one or two are working, the entire relationship will collapse.