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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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September 10, 2018

The Top 10 Signs You Have a Winning Channel Organization

September 10, 2018/ Kevin Gilroy
The Top 10 Signs You Have a Winning Channel Organization

Wondering if you have a top-tier channel program? Take this ten-step assessment to discover your channel org’s greatest strengths and weaknesses.

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September 10, 2018/ Kevin Gilroy/ Comment
Go to Market, Channel Partners
September 04, 2018

How do Vendors Pick Partners for Hot Leads? The 5 Factors They Weigh

September 04, 2018/ Carrie Maslen
How do Vendors Pick Partners for Hot Leads? The 5 Factors They Weigh

We’re often asked about the secret sauce it takes to become a supplier’s top partner. How do they become the one who gets the lion’s share of the resources? And, most importantly, how do they become the one who gets first shot at the hot leads?

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September 04, 2018/ Carrie Maslen/ Comment
Routes to Market, Channel Partners
August 20, 2018

How to Increase Your Pipeline: A Step-by-Step Guide

August 20, 2018/ Carrie Maslen
How to Increase Your Pipeline: A Step-by-Step Guide

One of the questions we hear most often is, "Can you help us increase our pipeline?" It's not surprising - sales is a numbers game, so the more you can get into the pipeline, the more revenue you can expect to come out of it.

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August 20, 2018/ Carrie Maslen/ Comment
Sales, Suppliers
August 07, 2018

Channel Marketing Strategies: Long Term Initiatives for Success

August 07, 2018/ Joel Montgomery
Channel Marketing Strategies: Long Term Initiatives for Success

A one-and-done approach to marketing doesn’t work for the channel. Instead, the keys to a successful channel marketing strategy are consistency and long-term engagement. Find out why from Joel Montgomery, CEO of OneAffiniti.

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August 07, 2018/ Joel Montgomery/ Comment
Marketing, Channel Partners
July 30, 2018

Channel Partner Recruitment Strategy: How To Recruit The Best

July 30, 2018/ Carrie Maslen
Channel Partner Recruitment Strategy: How To Recruit The Best

Is your company ready to launch a channel partner program? Here’s a simple plan to help get you started, including how to build your ideal partner profile, narrow down your options, and get started with a new partner.

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July 30, 2018/ Carrie Maslen/ Comment
Routes to Market, Channel Partners
July 16, 2018

3 Reasons Your Business Needs to Create a LinkedIn Company Page Today

July 16, 2018/ Paige Janes
3 Reasons Your Business Needs to Create a LinkedIn Company Page Today

Does your company have a LinkedIn Company Page? If not, you could be missing out on some major marketing opportunities. Here are the top three reasons you should consider creating one for your business today.

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July 16, 2018/ Paige Janes/ Comment
Digital Marketing, Marketing
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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