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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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October 14, 2019

6 Mistakes To Avoid When Selling to the Mid-Market

October 14, 2019/ Carrie Maslen
6 Mistakes To Avoid When Selling to the Mid-Market

Many suppliers are interested in selling to the fast-growing Mid-Market customer segment, but it’s harder than it sounds. Where do they go wrong? Here are 6 mistakes we’ve seen companies entering the mid-market space make, time and time again. 

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October 14, 2019/ Carrie Maslen/ Comment
Mid-Market, Sales, Suppliers
October 07, 2019

Delivering an outstanding CX across the Customer Lifecycle

October 07, 2019/ Carrie Maslen
Delivering an outstanding CX across the Customer Lifecycle

A key to providing a world-class customer experience (CX) is closing the gap between the experiences you provide your customer; and what they expect to receive. But, where should you begin to understand exactly how well (or not) you are doing in terms of delivering value?

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October 07, 2019/ Carrie Maslen/ Comment
Customer Experience
September 23, 2019

3 Companies That Have Nailed Corporate Culture

September 23, 2019/ Kevin Gilroy & Carrie Maslen
3 Companies That Have Nailed Corporate Culture

Corporate culture. Everyone’s talking about it, everyone’s touting it. But who actually has it dialed in? Here are three companies that have totally nailed it. 

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September 23, 2019/ Kevin Gilroy & Carrie Maslen/ Comment
Corporate Culture
September 16, 2019

Corporate Culture: Is it Worth the Hype?

September 16, 2019/ Kevin Gilroy
Corporate Culture: Is it Worth the Hype?

So much has been written about corporate culture, and there are many different theories about how what makes a great company culture and how important it really is. But when it comes down to it, Is it worth all the time that companies and employee spend talking about it and trying to implement it?

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September 16, 2019/ Kevin Gilroy/ Comment
Corporate Culture
September 02, 2019

Great Q4s Don’t Just Happen: Make This Your Best Q4 Ever

September 02, 2019/ Kevin Gilroy & Carrie Maslen
Great Q4s Don’t Just Happen: Make This Your Best Q4 Ever

Everyone in sales has heard the old adage, “Quarters don’t just happen, they’re made.” But, how do you do it? Here’s how to really knock a quarter out of the park, especially the all-important Q4.

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September 02, 2019/ Kevin Gilroy & Carrie Maslen/ Comment
Sales, Business Strategy
August 19, 2019

Channel Partner Recruitment Criteria: Objective vs. Subjective Analysis

August 19, 2019/ Kevin Gilroy
Channel Partner Recruitment Criteria: Objective vs. Subjective Analysis

Is your partner recruitment disappointing? Your objective and subjective decision criteria may be the culprit.

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August 19, 2019/ Kevin Gilroy/ Comment
Go to Market, Channel Partners
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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