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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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April 20, 2020

Why Supporting Channel Partners During the COVID-19 Pandemic is a Solid Long-Term Strategy

April 20, 2020/ Simon Hjorth
Why Supporting Channel Partners During the COVID-19 Pandemic is a Solid Long-Term Strategy

In the first week of April, our client OneAffiniti wrapped up a survey with responses from more than 160 IT channel partners, to understand how the COVID-19 pandemic has impacted their current and future business. Here are their key findings.

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April 20, 2020/ Simon Hjorth/ Comment
Channel Partners, Marketing
April 13, 2020

Six Reasons Partner Programs Fail

April 13, 2020/ Carrie Maslen
Six Reasons Partner Programs Fail

If you’re reading this, you already know it can be difficult to build a successful channel partner program. And typically, this is because of one (or more) of these six reasons.

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April 13, 2020/ Carrie Maslen/ 2 Comments
Channel Partners
March 30, 2020

News You Can Use: 3 Free (and 1 Almost Free) Online Learning Resources

March 30, 2020/ Paige Janes
News You Can Use: 3 Free (and 1 Almost Free) Online Learning Resources

With many of us working from home these days, we’re spending more and more time online. As with anything, there are advantages and disadvantages to increased screen time. But, you can make the most of yours by brushing up on some essential business skills through these free online resources.

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March 30, 2020/ Paige Janes/ Comment
News You Can Use
March 23, 2020

How to Make the Most of a Forced Time Out

March 23, 2020/ Carrie Maslen
How to Make the Most of a Forced Time Out

The Coronavirus is not the first crisis to be foisted upon us, and it won’t be the last. It’s wise to take time to reflect on how we are managing ourselves and our teams through this period of instability and uncertainty so we come out stronger when the upturn inevitably comes.

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March 23, 2020/ Carrie Maslen/ Comment
Crisis Management
March 16, 2020

Can You Make Lemonade Out of the Coronavirus Lemons?

March 16, 2020/ Kevin Gilroy
Can You Make Lemonade Out of the Coronavirus Lemons?

At this point in the Coronavirus timeline, we just don’t have enough data to make concrete recommendations or predictions. But, the conclusion we do feel confident in is that the U.S. will not be quite the same as it bounces back, and that will require business planning changes.

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March 16, 2020/ Kevin Gilroy/ Comment
Crisis Management
March 09, 2020

The 5 Best Free Marketing Tools for the Digital Marketer

March 09, 2020/ Paige Janes
The 5 Best Free Marketing Tools for the Digital Marketer

Do you ever feel overwhelmed by all of the tasks involved in a digital marketing strategy? Most of us have experienced the feeling, especially those of us for whom marketing is just one of many roles within our companies.

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March 09, 2020/ Paige Janes/ Comment
Digital Marketing, Marketing
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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